I always get an inexplicable kick when I hear of new magazine launches by prominent figures in the publishing industry, although I am not sure why. Guess it’s all about the ‘scoop value’, as I’d like to call it.
Wallpaper* founder and Financial Times columnist Tyler BrÃ»lÃ© has just launched his new magazine called Monocle. It will be a monthly magazine covering everything from business, current affairs, culture and design— and (in it’s words) “it is our intention to create a community of the most interested, and interesting people in the world”.
It brings together writers from The Independent, the BBC, and CondÃ© Nast Traveler among others, and is based out of London.
It has been tagged an “aged Wallpaper*” by Gridskipper (perhaps how the name ‘Monocle‘ fits in?), a “global media brand” by Globorati and an offspring of The Economist and Vice magazines by the Huffington Post.
The first issue just out on the stands is 200-pages thick, and BrÃ»lÃ© expects to be selling 200,000 copies within six months.
I look forward to getting my hands on it.