wp_cover.jpgWhose Panties Are These? is back from the printer and it looks GREAT! I saw the boxes come in today while I was trying to make some PR headway at the TT office. Michael was also there working on some mailings for A Sense of Place.

Just maintaining the normal amount of promotional work load for a book can be overwhelming. As in, putting the catalog pages up on the website, booking the tour, talking with contributors, getting the media list together, getting the press material written and organized to send out to the media list, trying to get reviews, managing the quotes, fielding media requests, managing or requesting additional budget, etc. And when you’re a small somewhat struggling publisher, the thought of getting creative can be the straw that makes the necessary work come undone.

I got my hands dirty on some of this stuff today and earlier tonight. But I thought as a night cap, I’d treat myself to some EXTRA FUN PR thinking. Here’s what I’d love to be trying to get for myself and Panties.

10. Getting listed in Sky Mall inflight magazine
9. Book Review with cover shot in USA Today
8. Interview of me in Audrey magazine, Real Simple, or mention in People
7. WP included in an indepth article on Travelers’ Tales in the WSJ
6. Big Whose Panties give away in JANE magazine
5. Holiday shopping endorsement from the ladies at The View
4. Couplings episode (UK) devoted to making fun of SIMB and Whose Panties
3. Picture of Kerry and Edwards’s wives holding a copy of the book
2. Interview with Conan O’Brien
1. Date with Conan O’Brien

4 comments

  1. what a great cover jen, i laughed outloud when i saw it. i can’t wait to read it. when will it be available? having worked in pr myself, many moons ago, you could have a lot of fun with that title in your pr planning/promotions. enjoy and best of luck!

  2. Thanks, Kelly. If memory serves it’s about three weeks from the time the book leaves the printer until it gets on bookstore shelves. So, in about 2-3 weeks.

    It’s not available on Amazon yet either, but I’ve asked that the Panties page be updated there asap.

  3. I’d love to see Jen with Jon Stewart on The Daily Show, and have someone in marketing at Victoria’s Secret and Urban Outfitters decide they need to have this book as a special item for sale for the Christmas season. All big stretches for a little publisher! Jen, btw, Sky Mall is a paid listing if I’m not mistaken, and out of our league.

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