Oh yeah. There's nothing like cheap and creative PR. Big thanks to Joe E. of Travel Gear Blog for passing on the great deals on $1.50 bras.
Three or four years ago we did a stunt at BEA for our Shitting Pretty book. Book cover wrapped toilet paper rolls and books chained to the stalls in the rest rooms. Everyone took them despite the chains and came by our booth. It was a fantastic attention getter, even if it didn't translate to book sales later that year.
I'm going to go through Lingerie Mart and see if there are any good black lacey ones. I’ll add a nice pink tag coming off of it. I'll give you one guess as to what it's going to say.
Cool Joe E., sorry I put you through such a rough assignment. 😉